Produced in Denmark, since 1979.


We avoid animal derivatives in the development of our products – without inhibiting the effect and good quality. Today more than 70% of our assortment is vegan.

Cruelty Free

We ensure there is no animal testing involved in the development of our products.

Perfume free

Perfume is not a necessity - which is why more than 80% of our assortment is perfume free.

Gentle Cosmetics

We care about your skin. So to acknowledge the rising demand for gentle makeup products, we started certifying with AllergyCertified.