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5-MINUTES WITH GOSH COPENHAGEN - OWNER & CEO, BO TJELLESEN:

As 2016 is ending and we are fast approaching a new year, GOSHTALKS will share a 5-minute interview with a true enthusiast, entrepreneur and rebel of heart who inspires us on a daily basis. For this 5-minute interview, please meet Bo Tjellesen, Owner & CEO of GOSH COPENHAGEN.

BObackinthedays
Bo Tjellesen - back in the days                                                Bo Tjellesen - year 2016

1) GOSH COPENHAGEN is present in more than 92 markets worldwide and I know that you are travelling around the world several times every year to personally meet & greet with potential new markets, existing customers, chains & distributors but also to participate at fairs, follow trends, catch up on inspiration and to get a hands-on feeling on what is happening in the markets. What would you say have been the most inspirational experience of 2016?

Actually, the most inspirational experience, every year, is the way our brand, my team and myself are greeted all around the world. We are welcomed in the most positive way by the trade, distributors, and chains and of course by consumers. I find it very inspirational to feel that the effort and dedication that we, every day around the clock, put into the brand, our communication, visual appearance and the products makes an impact and brings life to our payoff – makeyourimpression.

2) After working several years in the business together with your father, whom founded the company in 1945, you took over in 1988. Looking back which learnings and influences from your father, have you used to gauge business success and continue development?

My father taught me so many things and working with him brought me learnings I still use on a daily basis. Overall, it is traditional values. Strive to be a hard-worker in everything that you set out to do, always be up-to-date on business and have an open mind to find inspiration everywhere combined with being dedicated and diligent.

3) Your children are grown up and they will be next in line for the continuity of the family leadership of GOSH COPENHAGEN. Beside the present on-the-job training and the daily relationship-centered experience they get from working side by side with you, what advice will you give them for the future?

That is an easy one. My best advice to my children business-wise and for them in their personal lives is exactly the same as the ones I brought on from my father.

4) The headquarters of GOSH COPENHAGEN in Denmark is situated outside Copenhagen in a large park where you have, beside the administration; also, your own warehouse, production site and R&D department. I know that many of the staff are very loyal to the company and have been with you for several years. Why do you think?

I truly believe that the loyalty that I have experienced from the staff through the years is due to the fact that we act and work as one big family, caring for one another and the brand.

5) You were the creator of GOSH COPENHAGEN and coloured cosmetics in 1979 and there is no doubt that you, in all these years, have been able to follow the trends and be innovative in a fast moving market. Now looking into a new fresh 2017 what do you foresee will be the biggest trend in cosmetics?

- We see a lot of trends, I mean, everything is high-speed, digital, augmented reality, virtual reality, immersive experience and personalised products just to name a few. Combining that with the huge nature trend and focus on climate change, sustainable energy and the farm to table movement that influences what we see in skincare and makeup. I am a firm believer that we will see i.e. more products with UV+ protection and anti-pollution as well as integrated products with beneficial ingredients or healing powers. Also, on one hand natural flush and on the other still a lot of contouring and strobing. In addition, remember to add precious metals and the always-present black mascara.

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